Just on Twitter alone, Drake's "In My Feelings" challenge has generated over 2.3 million Tweets.
The challenge of the summer so far has captivated social media since the Toronto rapper dropped his fifth studio album, Scorpion, just a few weeks ago. The dance was started by Instagram comedian, Shiggy, and has been picked up by celebrities such as Kevin Hart Will Smith, Ciara, and even football stars Russell Wilson and Odell Beckham Jr.
On Week 5 of Thursday Night Football, former CFL stars Henry Burris, Milt Stegall, Matt Dunigan and broadcasters Kate Beirness and Kate McKenna got in on the challenge, and let's just say it was a complete hit.
That might be the best one yet.
Meanwhile, we finally have footage of the 6ix god doing the dance on stage.
So, who did it better: Drizzy or the CFL on TSN crew?