With the sports world's attention span on Game 1 of the NBA Finals, Drake pulled out all the stops and made sure he'd be right in the centre of the spotlight.
From wearing a Dell Curry Raptors jersey and covering up his Warriors tats to rocking a pair of Vince Carter throwback Nikes, the internet was buzzing with Drake content.
But the biggest interaction on the world wide web came from when Drake and Steph Curry went face-to-face and shared a few words.
And boy, did the internet have the memes hot and ready.