Brad Marchand licking Ryan Callahan Saturday night during Game 4 was such a big deal because it's not the first time he's done it before. In fact, it's basically his go-to move at this point when it comes to trying to get under an opponent's skin and apparently Bruins fans have caught on.
In this video, for example, a Boston fan wearing a Marchand jersey was caught pretending to lick a Lightning fan wearing a Callahan shirt after a Bruins win earlier in the series.
Little did that fan know that exact scenario would play out later in the series.
The only difference is the Lightning ended up winning the game to move one win away from eliminating the Bruins and advancing to the Conference Final. (H/T: @christinamarieb86)