UFC President Dana White is one of the most outspoken, candid executives in all of sports. Something that has made White into one of the most polarizing figures in MMA.
That's why when the UFC was tasked with promoting the addition of Dana White as a playable character in UFC 3, they decided to go with the line..."ever wanted to punch The Boss in the face?"
Back in February, EA Sports launched UFC 3 to fairly positive reviews, and that was WITHOUT Dana White being present on the roster. To his credit, White was quite clearly fully on board with the joke, promoting the news by saying "for all of you who have wanted to punch me in the face for the last 20 years, now's your chance."
Conor McGregor actually already got the chance to beat his boss up a few years ago when he made the trip to the TSN offices, fighting Dana White in the first UFC game.
