We have a strong feeling that this upcoming NHL season is going to be wilder than any that have come before it, and based upon the way last year’s season played out, that’s really saying something.
Condensed season and empty arenas aside, another interesting thing about the 2020-2021 NHL season is the addition of helmet sponsors. While the NHL has mostly stayed away from ads on player uniforms in the past, this unprecedented season has also brought unprecedented ads into play.
Teams have just now started to announce who their sponsors are, and so far, the Washington Capitals are absolutely winning at having the most fitting sponsor for their team. The Caps just announced that Capital One will be the team’s helmet sponsor for the season, and we can’t imagine how the decal could be a more subtle ad.
Could a sponsor get any more fitting? Honestly, we don’t think so. A+ job all around.
