Nike releases powerful ad pleading with fans to "For Once, Don't Do It"

For a lot of people, this world has never felt crazier than right now. COVID-19 is an experience that none of us have had before, and it’s a problem that knows no bounds. The whole world is on high alert, but that’s not the only thing going on right now.

After the death of George Floyd sparked outrage from the general public, we’ve seen protests taking over streets all over the place. With it, the conversation around systemic racism has re-opened, and the reach from this fall out has been massive.

Known for their powerful ads, it’s no surprise Nike got in on the conversation. In doing so, they went against a phrase that has become synonymous with the brand; Just Do It.

The video has been shared out countless times, including by athletes. It’s simplistic and contains few words, but sometimes the most powerful messages don’t.