Nike releases new "Just Do It" video starring Colin Kaepernick

BarDown Staff

Nike/Twitter

Earlier this week, Nike announced that Colin Kaepernick would be the face of the company's 30th anniversary of the "Just Do It" campaign.

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018

On Wednesday afternoon, one day before the NFL season opener between the Eagles and Falcons, Kaepernick and Nike shared the company's new "Just Do It" ad on social media.

Kaepernick stars in the ad as well as voices it and it features a number of athletes from across the sports world, including Serena Williams, LeBron James, Canadian soccer star Alphonso Davies, and Shaquem Griffin.

Believe in something. Even if it means sacrificing everything. #JustDoIt pic.twitter.com/x5TnU7Z51i
— Colin Kaepernick (@Kaepernick7) September 5, 2018

Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit pic.twitter.com/Wd5L42egV8
— Nike (@Nike) September 5, 2018

According to ESPN's Darren Rovell, Nike's new ad is scheduled to air during the Eagles and Falcons game Thursday night.

FIRST LOOK: New Nike “Just Do It” ad, voiced by @Kaepernick7, scheduled to air, as of now, on tomorrow night’s Falcons-Eagles season opener. pic.twitter.com/FZpUhdOlWW
— Darren Rovell (@darrenrovell) September 5, 2018

(H/T: Colin Kaepernick)