Bill Belichick’s brand is impeccable. He basically never strays from his dry, cold demeanour and it’s gone so far that it’s pretty endearing.
There is perhaps no better example than the mic’d up video just released by the NFL. It is a pretty long video, but someone cut together what has to be the most on-brand compilation we’ve ever seen. They captured all of the touchdowns and basically showed how he says basically nothing and has no reaction to his team’s touchdowns.
Just seeing everyone around him going nuts while he just keeps his same blank stare can speak to his goals. He has a much more macro view of everything and just about the only time you’ll see him celebrating are in the moments on the biggest stage possible.
This isn’t the only time a compilation like this has been put together either. Just last year, people were laughing at the same thing. Bill keeps that same energy.
