At the University of Texas, they call him the "Minister of Culture."
That, of course, is UT alumnus and Academy Award-winning actor Matthew McConaughey, who was in attendance for the Longhorn's Saturday NCAA matchup against rival Oklahoma.
A diehard Texas fan, McConaughey was decked out in a signature burnt orange suit and was spotted on camera multiple times bringing the culture.
That's some wholesome, authentic passion right there, especially with that spectacular suit.
While he can certainly play the look off as a coach for the club, the 49-year-old is actually partnered in the $338 million arena that is currently being constructed and is expected to open in 2021.
The Longhorns matched McConaughey's enthusiasm on the scoreboard by defeating the Sooners 75-72 in front of 11,991 screaming fans.
Whenever Texas is playing, we're going to need an iso cam on McConaughey at all times, because this man knows how to hype it up.