Everything was going so well for this little baseball fan up until he got KO'd by brain freeze.

Sunday, Cardinals' AAA affiliate, the Memphis Red Birds held an Icee chugging competition that ended up being way better than you could have ever imagined. Up against a timer and a worthy opponent, this little guy chugged his heart out. When the timer hit 0, it was quite clear who had won, but that's when the brain freeze set in.

So that's what the agony of victory looks like. Apparently word travels fast, as Yankees slugger Aaron Judge already has a shirt featuring the little champ on it (yes we know it's not actually him, Smalls.) 

"Heroes get remembered, but legends never die."