Ladies, have you ever been trying to buy cool merch for your favourite NHL team, and thought to yourself ‘have the people who designed this stuff ever actually seen and/or spoken to a woman before?’.
If that sounds like something you’ve thought while shopping for swag to support your favourite team, then you’re definitely not alone. It’s well-known that many brands’ infamous motto when it comes to connecting with female sports fans through clothing is to simply take their existing merchandise and ‘pink it and shrink it’, which is overall pretty lazy and out of touch.
Fear not, female hockey fans! Help is finally on the way.
Sports broadcasting icon Erin Andrews’ successful clothing line, WEAR, has been making stylish, on-trend, fan wear made for female supporters of the NBA, NFL, and NCAA for some time now. Today, Andrews announced that WEAR is now an official partner of the NHL, and we’re itching to see what she comes out with for all of our favourite NHL teams.
Andrews' career got its start in the NHL with the Lightning back in 2001, and she’s married to two-time Stanley Cup Champion Jarret Stoll, so she’s definitely no stranger to hockey.
Congrats to Andrews on her latest endeavour. We can’t wait to see what she creates for female fans!
