It’s one of the most well-known, yet unwritten, rules in professional sports. Don’t disrespect the logo, even if it isn’t your own.

Sports teams carry so much pride, that seeing their logo disrespected is a sure-fire way to fire up the team. The Buffalo Bills were a good example of that on Sunday after they saw Pittsburgh Steelers receiver JuJu Smith-Schuster dancing on their logo.

You can see Bills players noticing, and JuJu may be kind of lucky to have not been decked mid-dance. As it turns out, the Bills were audibly fired up about the gesture, and there’s now an awesome Josh Allen soundbite that’s emerged from before the game.

The Bills understandably went on to win in a pretty convincing manner, defeating the Steelers 26-15 to hand them their 2nd loss of the season.

JuJu may want to consider a different form of TikTok.