In light of the horrific revelations regarding our country’s history of mistreating Indigenous people, many people decided to spend Canada Day differently than they normally would. Given that it should be a period of mourning in the country, many Canadians spent the day reflecting, learning, advocating for change, and donating to Indigenous causes.
Many businesses that would normally be closed for the holiday remained open and donated their proceeds to meaningful incentives that support Indigenous people, and two prominent figures in hockey also used their business to raise funds for a worthy cause. Julie Petry and Angela Price, wives of the Canadiens’ Jeff Petry and Carey Price, recently launched two different clothing lines. One is CHic, which exclusively features trendy Montreal Canadiens fan wear, and the other is Line Change, that’s branching out to provide on-trend fan wear for other teams in the league.
With Canadian hockey fans and Tampa haters alike flooding the Habs bandwagon this month to support them in their Stanley Cup berth, you have to imagine that business is booming for this dynamic business duo. They’ve used that success for good this month, and all throughout June, CHic donated 20% of sales to the First Nations Education Council, which contributes to the complete takeover of and inherent jurisdiction over education by its member First Nations, and aims to preserve their identity, culture and traditions. Thanks to their generosity, Petry and Price were able to donate an incredible $54,038.28 to the cause.
Congrats to this duo on their success in business and their philanthropic efforts for this great cause!
