January 28th, 2021, marks the 11th annual Bell Let’s Talk Day. The initiative helps to raise awareness around the importance of mental health, while working to eliminate the stigma around struggles. Sick doesn’t mean weak.

For every applicable interaction, Bell will donate $0.05 to mental health initiatives. These interactions can come in a variety of ways, include Bell customers texting or making calls, as well as hashtag interactions on Twitter and TikTok. Here’s Michael Buble to further explain the special annual day.

Here are a number of ways that you can get involved.

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There are even more ways beyond this, as well. For more, visit bell.ca/letstalk and continue the fight against mental illness!

(H/T Bell Let’s Talk)