The emergence of Steph Curry has completely shaken up the sportswear landscape in North America. After signing with Under Armour, Curry and his oh so marketable self has helped the American sportswear brand take on Nike in the basketball market.
Thursday, the basketball wars heated up, with Curry taking a direct shot at LeBron James' shoe during his Under Armour promotional tour in Asia. After a fan hit a half court shot to win a pair of Curry 3s, Curry himself sprinted onto the court and ripped the kid's Nike LeBron Soldier 11s straight off his feet.
So what do you think of Curry's aggressive sales tactics? Is all truly fair in love and shoe wars?
