Last season, the San Jose Sharks made some of the best commercials to promo games and help sell tickets.
These commercials featured players cheering on regular people doing regular things, like getting a haircut, for example, and they were all hilarious.
And if the commercials weren't funny enough, the outtakes were simply incredible and there's no way you can watch them without smiling.
With Joe Thornton back with his buddy Brent Burns this season, we expect another hilarious commercial featuring that dynamic duo.
The first one of the 2017 season, however, features Joe Pavelski and Paul Martin cheering on a couple binge watching a television show and it's amazing.
"What beard?" The bar has been set high by the duo of Pavelski and Martin, but based on some of the behind-the-scenes shots the Sharks have shared on Twitter, the best is yet to come. (H/T: San Jose Sharks)